Thus, a new firm wouldn’t necessarily have to manufacture complex smartphones for a high price to enter the industry. ![]() Although there are incumbent firms selling phones on the high-end, there’s still a market for those who can only afford less. These companies use several different strategies to capture market share in the smartphone industry that will be examined along with the forces that affect the competitive structure in this industry.įirst, the threat of new entrants in the smartphone industry is overall high. ![]() The incumbent firms in the smartphone industry include Research in Motion (RIM), Google, Apple, Samsung, and Nokia. Analysis of the industry using Porter’s Five Forces Model of Industry Competitive Structure reveals that most of the forces are relatively weak. The smartphone industry in 2012 has moderate to high profit potential.
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